Our attitudes towards ‘nature' and the countryside are fickle. The conservation movement, despite enjoying its highest membership ever, has achieved only limited success over the last one hundred years of campaigning. Can conservationists now shake off their insular, disunited and negative image so as to gain the influence that the size of their movement warrants? traces the rise of the conservation movement from its beginnings in Victorian coffee houses to today's societies with their membership numbering in the millions. The first complete history of the British, and oldest, branch of the movement, David Evans's book offers invaluable insights into the campaigns for countryside protection and access, from battles against the use of pesticides, against pollution and genetic engineering through to legislation for the protection of our wildlife and the freedom to walk the mountains. The has been fully revised and updated. Topical issues are considered afresh; and new chapters reflect the rapid changes throughout the 1990s both in social attitudes, conservation practices, legislation, funding and within conservation organizations themselves. In the light of recent developments, Evans also looks at some difficult choices to be made in years ahead and asks how the conservation movement will fare on the new global stage.