This extreme-hold styling wax lifts and holds brows in place for a feathered effect. This extreme-hold styling wax lifts and holds brows in place for a feathered effect. Anastasia Soare's Golden Ratio® method has disrupted the beauty industry since 1997 – coining her the *inventor of brows*. Her brand, Anastasia Beverly Hills, is a cult favorite for its easy-to-apply professional makeup products.