The following text field will produce suggestions that follow it as you type.

Barnes and Noble

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Current price: $41.95
Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age
Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Barnes and Noble

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Current price: $41.95

Size: OS

Loading Inventory...
CartBuy Online
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception.
Beyond Persuasion
provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,
is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

More About Barnes and Noble at The Summit

With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.

Powered by Adeptmind