Billy Reid is focused on making elevated wardrobe staples with the values of quality, integrity and community that were instilled in him growing up in small town Louisiana. In building his studio in Florence, Alabamaaway from the typical fashion hubshe's singularly committed to creating styles with a lived-in luxury that will only get better with age. His comfortable update to the traditional, three-pocket chore jacket is crafted in a pique knit cotton, giving this essential layer a laidback, modern ease.