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Brands and Branding / Edition 1

Barnes and Noble

Brands and Branding / Edition 1

Current price: $52.00
Brands and Branding / Edition 1
Brands and Branding / Edition 1

Barnes and Noble

Brands and Branding / Edition 1

Current price: $52.00

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A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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