What it is: A purple mask that brightens, hydrates, and softens while toning blonde and gray hair. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Dryness - Frizz Key Benefits: - Hydrates and brightens blonde hair - Enhances cool tones - Neutralizes brassy hues Highlighted Ingredients: - Pro-Grade Violet Pigment: Cancels out yellow and brassy tones. - Acai Extract: Is high in hair-nourishing antioxidants. Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free. What Else You Need to Know: This mask reduces brassiness in gray and color-treated or natural blonde hair. Follow it up with a few pumps of Ghost Weightless Hair Oil (sold separately), after rinsing, to seal in moisture and prep for styling. Fragrance Description: This product has a grapefruit-oatmeal scent.