This book analyses the British government’s use of cultural diplomacy in South Africa from 1960 to 1994. Previously, scholarship on UK-South African relations has focussed mainly on political, economic, or military links; this book makes an important and original intervention by emphasising how the British government sought to use cultural ties as part of its diplomacy in South Africa. The book also highlights the controversy these links generated owing to broader international efforts to ostracise South Africa owing to the racist apartheid system in the country at the time. By examining British policy towards educational exchanges, performing arts tours, radio and television broadcasts, and sporting contact, this book provides a dynamic case study from which to analyse Britain’s use of cultural diplomacy during a period of relative decline, while also adding a new layer to the well-established literature on the UK-South African special relationship.