Build to Sell is a powerful exploration of lean principles applied to product creation. It's filled with practical advice and real-world examples, making it a must-read for anyone dedicated to building products that truly resonate with their audience.
-
Jeff Gothelf, Author of Lean UX
I love this book-I wish I had written it! There is no greater waste than a product that doesn't sell. It's the handbook we need to start thinking about designing not just products people like, but products people love. - Michael Ballé, Shingo-prized author of The Lean Strategy
ESCAPE FEATURE FRENZY AND
BUILD TO SELL
Are you trying to bring a
new product concept
to life,
find market fit
for your brilliant idea,
scale up
a promising product, or
revitalize
an existing one?
Dive into a world where products don't just work-they
captivate
!
Build to Sell
is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven
lean engineering
with modern product management.
Unlock the secrets of:
- EMOTION-CENTRIC DESIGN:
Dive deep into user emotions and shape experiences without bias.
- CHIEF PRODUCT ENGINEER:
Become a visionary leader, blending technical expertise with strategic and financial insight.
- PERFORMANCE-BASED PRODUCT:
Focus on enhancing performance, not merely adding features.
- DESIGN TO COST:
Combine creativity with cost control to ensure profitability.
With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations.
Ready to lead a product revolution?