So. You'd like to take your publishing business to the next level, and want to create a business plan to help you get there. But all of those stupid business books make no sense. They were not written for you. The writers of those books mean well. But they're talking to other business types and MBAs. If you hate spreadsheets, and have problems understanding business books, this one (and this series!) may be just what you need. The Business for Breakfast series contains bite-sized business advice. This is a 201 level book, with intermediate advice for the professional. Be sure to read all the books in this series!