CEO Priorities
provides direct, specific, and valuable real-world advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humor and irony.
Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities—get these right...or else! He covers the key areas that must be handled well and with smarts, and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana packs
full of fascinating, surprising, and always relevant information.
You'll learn what you need to know about the critical areas of concern or activity for a CEO, any one of which could mean the difference between success and failure, plus targeted advice to help you:
End divisive office politics
Fast-track new product development
Handle a bad quarter
Forecast earnings without being foolish
Employ moral responsibility as a competitive advantage
Avoid the dark side of passion
Successfully effect changes in company culture
Introduce a new business model
Everything of major significance you'll have to face as a CEO is identified and analyzed in this important new title.