What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns:- Shine- Color-Safe- Scalp Buildup Key Benefits: -Improves color vibrancy- Helps treatments work more effectively- Reveals soft, shiny, manageable hair Highlighted Ingredients:- Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.- Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.- Activated Charcoal: Detoxifies hair by absorbing odors and impurities. Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free. What Else You Need to Know: Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance. *When used with Living Proof conditioners. Clinical Results: In laboratory testing compared to baseline, results included:- Removes 97% of product buildup with one wash- Removes 95% of sebum and pollution with one wash- Removes 65% of copper with one wash Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.