CURL WOW HOOKED CLEAN SHAMP 10.0OZ. Benefits: 100% clean formula leaves no residues behind to dull color, weigh down curls or block follicles. Leaves curls film-free and optimally receptive to leave-in hydrators and moisturizing stylers. Fortifies strands in the follicle to help reduce shedding and breakage. Key Ingredients: Formulated with a proprietary Procapil(R) blend to help "anchor" strands at the root, preventing excessive shedding or hair loss. Research Results: 80% of Procapil(R) testers saw reduced hair loss.