Engaging in action is at the heart of our most meaningful experiences. And given the fast-paced, goal-driven nature of modern society, engagement in action is also central to how we perceive ourselves. Action has traditionally been viewed as an end product of the counseling process, but now a bold new redefinition makes counseling not only a driver of action, but an action in itself. • Designing projects for career construction. • Agentic action in context. • Counseling intentional addiction recovery grounded in relationships and social meaning. • The action of mindfulness in counseling. • A contextual action theory perspective on self-efficacy in individual counseling. • Counseling processes and procedures through the lens of contextual action theory.