Urgency is the key component to a strong market, but in tough markets, sales counselors must create that urgency. Fortunately, Jason Forrest has the method for tapping into this high-powered emotional resource! Based on the principle that every homebuyer's desire is "to improve their life," Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market. Creating Urgency will revitalize your sales philosophy!