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Barnes and Noble

Customer Sense: How the 5 Senses Influence Buying Behavior

Current price: $79.99
Customer Sense: How the 5 Senses Influence Buying Behavior
Customer Sense: How the 5 Senses Influence Buying Behavior

Barnes and Noble

Customer Sense: How the 5 Senses Influence Buying Behavior

Current price: $79.99

Size: Hardcover

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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