What it is: A creamy, curl-enhancing shampoo that adds elasticity and moisture to curly or wavy hair.Who it's for: Anyone with curly or wavy hair.What it does: The moisturizing formula cleanses the hair and makes it soft and light, enhancing volume and shine and without compromising texture. How to use: Apply a small amount to wet hair and gently massage into scalp, length and ends of hair. Repeat if needed. After rinsing out, follow with Love Curl Conditioner. 8.45 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Cruelty-free Made in Italy