Offering new services is a great way for your organization to drive traffic and boost revenue, and what better foundation for these services than IP? This much is a given. The difficulty is uniting business and technical perspectives in a cohesive development and deployment process. Meeting this challenge is the focus of Developing IP-Based Services . The only book of its kind devoted exclusively to IP-based services, it provides a blueprint for all the engineers, managers, and analysts who must come together to build these services and bring them online.Inside, you'll find just the right balance of business and technical coverage, introduced with a lucid discussion of the principles of service development and wrapped up with three case studies illustrating effective provisioning in today's marketplace. Read the chapters relating to your role, and you'll play it more successfully. Have your team read the entire book, and you'll achieve a level of collaboration and shared understanding that will quickly accrue to the bottom line.