1948 was the year South Africa’s National Party came into power on 26 May under D. F. Malan and the abominable system of apartheid was born and institutionalized. It also marked the year that Bunguza Peter Vundla was born: a boy from humble beginnings who made it against all odds. Peter Vundla is not afraid of hard work; he is not put off by challenges. This is an invitation to join one of South Africa’s most revered pioneers and businessmen as he recounts his time spent at as a smart, successful black executive in a very white business world to founding the country’s first and most successful black-owned ad agency, Herdbouys, in 1991. With humor and deep insight, Peter Vundla weaves together an informative and reflective year-by-year, blow-by-blow memoir from an advertising industry veteran to being the chairman of New Seasons Investment Holdings and Starfish Greathearts Foundation. In this, his version of events, lies a story of dedication, focus, and commitment.