Dress The Population's Melissa Strapless Maxi Dress sparkles with fluttering floral appliqués, creating a fairy-tale look perfect for an enchanted evening. Dress The Population's Melissa Strapless Maxi Dress sparkles with fluttering floral appliqués, creating a fairy-tale look perfect for an enchanted evening. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.