Entrepreneurial Foundations was written to empower you, the rising generation, to succeed in the entrepreneurial world.Recognizing your power and potential, Steven A. Hitz merges proven business principles with the innate energy, values, and motivations of your generation, offering unique insights on how to achieve entrepreneurial success today. Ultimately, this book argues that true success is winning at business while remaining true to your deepest values and beliefs. This book is not a collection of spreadsheets, data dumps, business plans, or feel-good motivational concepts. Rather, it is based on real-life lessons culled from the author's life as a successful entrepreneur, researcher, educator, and leader. Entrepreneurial Foundations is the key to creating the future you most desire. It's time to break the mold and start living your purpose!