TONE IT DOWN BLONDE SHAMPOO 8.8OZ. Benefits: Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time. Nutrient-rich & sulfate-free to provide gentle cleansing. Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free. Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone. Made with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.. Packaging may vary. Key Ingredients: Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feel. Ultra-violet pigments neutralize & cool down yellow to brassy tones. Ginger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize. :