Fame Games uncovers the manufacturing process that is behind the array of personalities we see in Australian media. It investigates the changed public sphere and the altered mediascape that publicity and public relations have generated around the circulation of celebrities connected to the various cultural commodities produced by the entertainment industries. Key figures from the emergent Australian celebrity industry—from managers and agents to publicists, promoters and mass market magazine editors—were interviewed to provide a nuanced reading of how personalities are developed and are essential elements of how news and entertainment is conveyed to us.