Home
For The Culture: Power Behind What We Buy, Do, and Who Want to Be
Barnes and Noble
Loading Inventory...
For The Culture: Power Behind What We Buy, Do, and Who Want to Be
Current price: $27.99
Barnes and Noble
For The Culture: Power Behind What We Buy, Do, and Who Want to Be
Current price: $27.99
Loading Inventory...
Size: Audiobook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
In
For the Culture
, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data,
gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
In
For the Culture
, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data,
gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
In
For the Culture
, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data,
gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
In
For the Culture
, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data,
gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.
You May Also Like
More About Barnes and Noble at The Summit
With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.
Store Info
Find Barnes and Noble at The Summit in Birmingham, AL
Visit Barnes and Noble at The Summit in Birmingham, AL