The Pixie Ruler by FRAME features a petite-friendly inseam for elongated legs, with a high-rise fit through the hip and thigh that opens to a slim straight-leg silhouette. The Pixie Ruler by FRAME features a petite-friendly inseam for elongated legs, with a high-rise fit through the hip and thigh that opens to a slim straight-leg silhouette. Founded in 2012 by Swedish designers Erik Torstensson and Jens Grede, FRAME's goal was simple: to create jeans unmatched in fit and quality. Today, the sustainably-minded Los Angeles-based brand delivers ready-to-wear collections and coveted denim essentials.