What it is: A volumizing shampoo formulated without silicone, powered by Sili-CLONE™ HairTech, for cleaner, healthier, and longer hair.Hair Texture: Straight and WavyHair Type: FineHair Concerns:- Color Safe- Shine- VolumizingKey Benefits: - Two times the volume with every wash - Bouncy, soft, and more manageable hair- Long-lasting body and fullnessHighlighted Ingredients:- Sili-CLONE™ HairTech: Engineered to mimic the five key benefits of silicone—detangling, slip, sleekness, conditioning, and shine—while delivering fuller-looking hair. Ingredient Callouts: This product is cruelty-free.Fragrance Description: Crisp, juicy, sparkling.Clinical Results: Based on a Full Shampoo and Full Conditioner consumer use study: -Results showed long-lasting body and fullness-Results showed bouncy, soft, and more manageable hairBased on a Full Shampoo and Conditioner consumer study vs. untreated hair:-2x volume with every washClean at SephoraOur commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.