Create an irresistible brand image and build an audience of loyal and engaged fans…
Guerrilla Film Marketing
takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers,
offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.
Written by leading film industry professional Robert G. Barnwell,
teaches readers how to:
Master the fundamentals of guerrilla branding, marketing and promotion;
Create an integrated marketing plan and calendar based on realistic budgets and expectations;
Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
Assemble behind-the-scenes pictures, videos and documentaries;
Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.
Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.