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Hacking the Human Mind: behavioral science secrets behind 17 of world's best brands
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Hacking the Human Mind: behavioral science secrets behind 17 of world's best brands
Current price: $19.99
Barnes and Noble
Hacking the Human Mind: behavioral science secrets behind 17 of world's best brands
Current price: $19.99
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Size: Paperback
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"A book for the ages." —Rory Sutherland, Author,
Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton
(
The Choice Factory
,
The Illusion of Choice
) and 9x CEO
MichaelAaron Flicker
take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory.
Hacking the Human Mind
is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton
(
The Choice Factory
,
The Illusion of Choice
) and 9x CEO
MichaelAaron Flicker
take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory.
Hacking the Human Mind
is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
"A book for the ages." —Rory Sutherland, Author,
Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton
(
The Choice Factory
,
The Illusion of Choice
) and 9x CEO
MichaelAaron Flicker
take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory.
Hacking the Human Mind
is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
Alchemy
How did the world's best brands get so big?
They had more than great products — they hacked the human mind.
This book reveals their secrets.
Richard Shotton
(
The Choice Factory
,
The Illusion of Choice
) and 9x CEO
MichaelAaron Flicker
take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.
And it’s not just theory.
Hacking the Human Mind
is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.
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