In "Hard Comes First," Rod Ray condenses twenty-four years of coaching college athletics into essential lessons for fellow coaches. More than just a book, it's a one-on-one session with a mentor who's seen it all. Full of winning strategies and real-life examples, it provides a roadmap for navigating challenges and achieving success. Whether you're a new coach or an experienced leader looking to refine your approach, Rod's insights are invaluable for guiding teams to victory in sports and life. Dive in and transform your coaching with the advice of a proven winner.