The Helsi Athena Dress makes a romantic statement with its sculptural 3D floral embroidered appliqués, structured strapless bodice, and flowing high-low hemline for a modern, feminine silhouette. The Helsi Athena Dress makes a romantic statement with its sculptural 3D floral embroidered appliqués, structured strapless bodice, and flowing high-low hemline for a modern, feminine silhouette. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.