The Helsi Clara Maxi Dress is a romantic A-line silhouette with delicate puff sleeves, intricate floral appliqué detailing, and a full skirt that transitions to sheer for an ethereal finish. The Helsi Clara Maxi Dress is a romantic A-line silhouette with delicate puff sleeves, intricate floral appliqué detailing, and a full skirt that transitions to sheer for an ethereal finish. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.