The Ellen Dress is an intricately embellished mini featuring a structured A-line silhouette and sheer statement sleeves. Fluttering 3D florals complete the look. The Ellen Dress is an intricately embellished mini featuring a structured A-line silhouette and sheer statement sleeves. Fluttering 3D florals complete the look. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.