The Helsi Rosana Mini Dress features a strapless neckline, sheath silhouette, and 3D floral embellishments at the hem. The Helsi Rosana Mini Dress features a strapless neckline, sheath silhouette, and 3D floral embellishments at the hem. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.