This book is for all managers in a non-profit. It will help them understand the terms, methods and means that successful people use to run both Nonprofit and for profit businesses. It will step them through the building of a business plan as well as the formation of the strategy and metrics necessary to run the nonprofit. It is especially beneficial for a non profit executive who wants to not only know how to manage the business but also what types of metrics and communication that major donors and influential constituents will want to see. While the intended audience is not primarily a for profit business manager, one would do well to read this book.