What it is: A creamy shampoo that protects hair color and deeply moisturizes medium to thick, dry hair. Hair Type: Medium and Thick Hair Texture: Coily, Curly, Straight, and Wavy Hair Concerns: - Dryness- Frizz- Color Safe Key Benefits:  - Deeply hydrates and softens dry hair- Protects hair color and enhances vibrancy- Highly concentrated formula allows for 75+ shampoos in a single bottle Formulation: Liquid Highlighted Ingredients: - Jojoba: Moisturizes hair.- Green Tea: Promotes a healthy-looking scalp.- Sage: Supports hair follicles. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment. Clinical Results: 

Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):- 90% say hair looks healthy- 92% say hair looks shiny - 91% say hair feels smooth - 88% of women said hair feels instantly soft- 84% of women said hair feels intensely nourished Based on a consumer study of 82 people with self-perceived dry hair: - 91% say product has a creamy lather    This product is an Allure Best of Beauty award winner.