What it is: A water-rich sheer blush that melts into the skin, giving cheeks a beautiful veil of soft-focus color. What it does: The easy squeeze tube and unique gel-to-watercolor formula put you in full control of your blush. A dream to build and blend, this lightweight gel transforms into a liquid, releasing vibrant coated pigments that leave cheeks looking sculpted and lifted. In six dewy shades, from soft and sultry to vibrant and bold, ICONIC London has got you covered for every look and mood. How to use: Squeeze a small amount onto fingertips and pat onto the cheeks and lips. Blend out over the cheeks using fingertips, a blush brush or beauty sponge. Mix and build in sheer layers to create your perfect level of blush. 0.42 oz. Paraben-free Cruelty-free Vegan Made in Italy