An ultra-black, stunning, weightless formula that works to volumize, lengthen, and lift lashes all day and well into the night for a dramatic, fluttery look. An ultra-black, stunning, weightless formula that works to volumize, lengthen, and lift lashes all day and well into the night for a dramatic, fluttery look. ICONIC London creates trend-forward, luxury-feel makeup for every look and occasion. Inspired by the vibrant city life of London, England, the brand’s products are renowned by professional makeup artists, celebrities, and influencers for their glow-enhancing effects. ICONIC London brings endless empowerment, self-affirmation, and fearless confidence to those wanting to relish in those Instagram-worthy moments.