This text examines the increasingly important area of consumer protection law in an international context. The contributing authors are legal practitioners and scholars from a variety of jurisdictions who have focused on the intricacies of consumer protection in their countries. Consumers are often aware that they have rights when purchasing, but are not always sure exactly what those rights are. This book elucidates and clarifies the many confusing aspects of this area of law, giving special regard to service standards, testing, advertising claims, trade descriptions and price controls.