The most successful social research text to have been published in a generation has been updated and revised in this new Fifth Edition! This innovative, up-to-date, and popular text makes research come alive through research stories that illustrate the methods presented in each chapter, with hands-on exercises to help students learn by doing. Author Russell K. Schutt helps readers connect technique and substance, understand research methods as an integrated whole, appreciate the value of both qualitative and quantitative methodologies, and make ethical research decisions.