The 90s Niki jeans by Joe's Jeans channel laid-back style in a classic, everyday wash, with a high rise and straight silhouette. The 90s Niki jeans by Joe's Jeans channel laid-back style in a classic, everyday wash, with a high rise and straight silhouette. Balancing laidback LA sensibilities with a *rock & roll* New York edge, Joe's Jeans crafts flawless, premium quality pairs. Since 2001, a distinctive, fit-first approach to classic silhouettes has made the brand a forerunner in premium denim - and a favorite among vintage-modern style mavens worldwide.