Whether you're in a band, a business entrepreneur or just interested in the music business, will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include: Funding your label Maneuvering through the legal maze Selling your product online and off Picking and signing bands Promotion and touring Avoiding the most common pitfalls of a new label And even tells you when it's time to sell out to "the man." Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.