Violet Purple Toning Shampoo - VIOLET PURPLE TONING SHAMPOO 8.4OZBenefitsEliminates orange, yellow & brassy tonesRestores your blonde, platinum or highlighted tonesPreserves color while adding softness & shineIntense color correction weekly or bi-weeklyFeaturesNot only preserves color, contains a blend of rich botanicals to treat over-processed hair, leaving it soft and healthyIdeal for use 2-4 times per month for intensive color correctingMaintains cool, neutral and ashy tones at homeHighly pigmented - use only with gloves; after application, rinse hair and shower surfaces thoroughlyKey IngredientsBorage Oil - packed with gamma-linolenic acid (GLA) which is an omega fatty acid that restores moisture and promotes healthy hair growthPanthenol - a form of vitamin B-5, which is a powerful humectant that attracts water to the outer layer of the hair, increasing softness and elasticityLinseed Oil - rich in vitamin E, which is known for its healing, anti-inflammatory and UV protective properties - Violet Purple Toning Shampoo