VIOLET PURPLE TONING SHAMPOO 8.4OZ. Benefits: Eliminates orange, yellow & brassy tones. Restores your blonde, platinum or highlighted tones. Preserves color while adding softness & shine. Intense color correction weekly or bi-weekly. Features: Not only preserves color, contains a blend of rich botanicals to treat over-processed hair, leaving it soft and healthy. Ideal for use 2-4 times per month for intensive color correcting. Maintains cool, neutral and ashy tones at home. Highly pigmented - use only with gloves; after application, rinse hair and shower surfaces thoroughly. Key Ingredients: Borage Oil - packed with gamma-linolenic acid (GLA) which is an omega fatty acid that restores moisture and promotes healthy hair growth. Panthenol - a form of vitamin B-5, which is a powerful humectant that attracts water to the outer layer of the hair, increasing softness and elasticity. Linseed Oil - rich in vitamin E, which is known for its healing, anti-inflammatory and UV protective properties.