Leaning into Value: Becoming a User-Focused Museum
provides guidance to museum leaders struggling to navigate today’s often tumultuous, ever-changing economic, political, leisure and educational landscape. Provided is a concrete framework for maximizing institutional success, a continuous
Value Realization
process that enables museum leaders to effectively: 1)
Calibrate
the needs and interests of their current and potential users; 2)
Articulate
how and why they create value so they can foster enduring relationships with users; 3)
Create
an ever-evolving series of products and services that consistently deliver unique value to an ever-more diverse set of constituencies; and finally, 4)
Validate
their activities through empirical processes that promote evidence-based decision making and catalyze measurable, year-on-year improvements in their organization’s community value.