Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners—attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services—author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.
Here’s what this book does differently than others on the market:
It does not tell you what to do and where to click, with bland directions that go stale due to a change in LinkedIn®; rather,
It offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author’s consulting experience with professionals in all fields.
In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience.
The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®.
An attorney emailed, "This book gave me all the tools I needed to perfect my profile and be ready to get clients. . . .Working alongside your book is actually fun."
A consultant to entrepreneurs commented, "Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!"