What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.Formulation Type: Volumizing, Curling Ingredient Callouts: This product is vegan. What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.Clinical Results: On the panels that tested the Love The Lift mascara:- 100% of women found that the lashes are instantly curled - 95% of women found that their lashes were instantly lifted - 95% of women found that this mascara gave their lashes buildable volume