A silky matte lipstick that gives back 100% to support healthy futures and equal rights for all.



Let’s keep glamming. Let’s keep GIVING! Put your money where your mouth is with four shades of M·A·Cximal Silky Matte Lipstick that promote healthy futures and equal rights for all. Intense brownish blue-red shade VIVA GLAM I is now VIVA Heart. Creamy subdued pinkish-beige mauve shade VIVA GLAM II is now Viva Planet. Muted brownish-plum shade VIVA GLAM III is now Viva Empowered. Deep neutral shade Viva Equality is totally new. Since 1994, M·A·C VIVA GLAM has raised over $520,000,000 USD globally to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS. 30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.



BENEFITS:

Gives back 100% to promote healthy futures and equal rights for all.

Long-wearing and color-true, 12 hours

Immediate and 8-hour moisture

Comfortable formula



USAGE & APPLICATION:​

Apply Lipstick directly to lips.

Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.

Pro tip: Dab Lipstick on cheeks for a monochomatic pop of color.



REMOVAL:

Dispense one to two pumps of Hyper Real™ Fresh Canvas Cleansing Oil into the palm of your hand and gently massage onto lips.

Emulsify with warm water, rinse thoroughly and pat dry.



INGREDIENTS: OCTYLDODECANOL [] NEOPENTYL GLYCOL DIHEPTANOATE [] SYNTHETIC WAX [] PENTAERYTHRITYL TETRAISOSTEARATE [] TRIMETHYLPENTANEDIOL/ADIPIC ACID/GLYCERIN CROSSPOLYMER [] SILICA [] MICROCRYSTALLINE WAX\CERA MICROCRISTALLINA\CIRE MICROCRISTALLINE [] EUPHORBIA CERIFERA (CANDELILLA) WAX\CANDELILLA CERA\CIRE DE CANDELILLA [] BUTYROSPERMUM PARKII (SHEA) BUTTER [] COCOS NUCIFERA (COCONUT) OIL [] KAOLIN [] BIS-DIGLYCERYL POLYACYLADIPATE-2 [] COPERNICIA CERIFERA (CARNAUBA) WAX\ COPERNICIA CERIFERA CERA \CIRE DE CARNAUBA [] BORON NITRIDE [] THEOBROMA CACAO (COCOA) SEED BUTTER [] POLYGLYCERYL-3 DIISOSTEARATE [] METHICONE [] DISTEARDIMONIUM HECTORITE [] PROPYLENE CARBONATE [] LECITHIN [] VANILLIN [] PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE [] [+/- MICA [] TITANIUM DIOXIDE (CI 77891) [] IRON OXIDES (CI 77491) [] IRON OXIDES (CI 77492) [] IRON OXIDES (CI 77499) [] RED 6 (CI 15850) [] RED 7 (CI 15850) [] RED 28 (CI 45410) [] RED 30 (CI 73360) [] RED 33 (CI 17200) [] YELLOW 5 (CI 19140) [] BLUE 1 LAKE (CI 42090) [] RED 6 LAKE (CI 15850) [] RED 7 LAKE (CI 15850) [] RED 28 LAKE (CI 45410) [] RED 30 LAKE (CI 73360) [] RED 33 LAKE (CI 17200) [] YELLOW 5 LAKE (CI 19140) [] YELLOW 6 LAKE (CI 15985)]