Self-littering has become a prevalent issue in Africa, leading to environmental degradation and diminishing the aesthetic quality of communities. This book examines the potential of media advocacy to mitigate self-littering behaviors. Data was gathered through questionnaires distributed to 400 respondents in Makurdi Local Government Area, Benue State, Nigeria. The results demonstrate that diverse communication channels used in media advocacy can effectively discourage self-littering. While individuals recognize their role in environmental pollution, a shift in behavior is essential. Ongoing media advocacy campaigns can facilitate this change and significantly reduce self-littering practices. Recommendations include fostering partnerships between government and private sectors for efficient solid waste collection and disposal, as well as establishing designated dumping sites to promote proper waste management.