This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology plays an important role in the way media is received. Broadcasting and similar technologies of circulation make the media an important part of our daily lives. Some of the diverse topics covered in this book address the varied branches that fall under this category. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this discipline have been presented in this text. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It is a complete source of knowledge on the present status of this important field.