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Barnes and Noble

Media, Organizations and Identity

Current price: $54.99
Media, Organizations and Identity
Media, Organizations and Identity

Barnes and Noble

Media, Organizations and Identity

Current price: $54.99

Size: Hardcover

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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