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Media, Organizations and Identity
Barnes and Noble
Media, Organizations and Identity
Current price: $54.99


Barnes and Noble
Media, Organizations and Identity
Current price: $54.99
Size: Hardcover
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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.