COLOR ASSURE SHAMPOO 1.7FLOZ. Benefits: VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy.. LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair.. REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process.. COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life.. SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look.. COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.. : :